Overview
As part of a rebrand, I developed a new infographic system for the LUFTHANSA GROUP and the LUFTHANSA Airline. This ranged from basic elements (bar, column, line, and pie charts) to complex interactive graphics. My focus were bar chart, airport maps and annual reports.
Scope
The challenge was to work out intersections and distinguishing features that work for both the airline and the LUFTHANSA GROUP.
Goal
Functionality, readability, comprehensibility, and clarity of the infographic design language were the main focus. Uniformity in the visual language was aimed for and infographic guidelines were developed.
